Short Functional Text

ADVERTISMENT, ANNOUNCEMENT,INVITATION,PERSONAL LETTER, JOB APPLICATION LETTER

1. ADVERTISEMENT

Meaning of Advertisement:

a) Advertisement is the act of advertising.

b) Advertisement is a notice, such as a poster or a paid announcement in the print, broadcast, or electronic media, designed to attract public attention or patronage.

c) Advertisement is any public notice, as a printed display in a newspaper, short film on television, announcement on radio, etc., designed to sell goods, publicize an event, etc.

d) Advertisement is a public promotion of some product or service.

e) DEFINITION of ADVERTISEMENT :

1. The act of advertising.

2. A notice, such as a poster or a paid announcement in the print, broadcast, or electronic media, designed to attract public attention or patronage.

The Characteristics:

a) Strategically sound

Every great advertisement is strategically sound. In other words, it is carefully directed to a certain audience, it is driven by specific objects, its message is crafted to speak to that audience's most important concerns, and it is run in media that will most effectively reach that audience. The measure of an advertisement's success is how well it achieves its goals, whether they are increased sales, memorability, attitude change or brand awareness.

b) Have an original creative concept

The creative concept is a central idea that gets the attention and prevails in the consumer's mindset. A concern of creative thinking drives the entire field of advertising. Planning the strategy calls for creative problem solving, research efforts are creative; the buying and placing of the advertisements in the media (newspapers / television) are creative.

c) Use exactly the right execution for the message

Good advertisers know that how a message is conveyed is just as important as what is being said in the advertisement. What is said comes from the strategy; whereas how the message is conveyed is a product of creativity and execution.

Function of advertisement:

Promotion

Communication

Information

Commercial Advertising
Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television ads, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches,, magazines, newspapers, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is commercial advertising.

Covert Advertising
Covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo.

In making an advertisement keep the following points:

1. Language of advertisement :

Using the correct or suitable words.

Using the interesting and suggestive expression.

Using positive expression.

Text of advertisement should be directed to the goals.

2. Content of advertisement :

a. Objective and honest.

b. Brief and clear.

c. Not allude group or other producer.

d. Attractive attention.

Kinds of Advertisement:

1. Family Advertisement
2. Invitation Advertisement
3. Sponsored Advertisement
4. Requested Advertisement
5. News Advertisement
6. Announcement Advertisement
7. Goods Advertisement
8. Merit Advertisement

Example of Advertisement:

2. ANNOUNCEMENT

Meaning of Announcement:

a) Announcement is a public statement about something that is happening or going to happen. Announcement may be appeared in newspaper, magazine, public place or other public spaces. Example of announcement are Press Release in newspaper, booklet, catalog, form or notice that announces a specific opportunity to apply for a grant.

b) Announcement is something said, written, or printed to make known what has happened or (more often) what will happen. Announcement is used to give informations about something in a public place.

c) Announcement is public or formal notice announcing something.The announcement appeared in the newspapers.

d) Announcement is the act of announcing.

e) Announcement is a short message or commercial, esp. a commercial spoken on radio or television.

f) Announcement is a card or piece of formal stationery containing a formal declaration of an event, as a wedding.

g) DEFINITION of ANNOUNCEMENT :

a. The act of making known publicly.

b. Something announced.

c. A broadcast message, especially a program note or commercial.

The characteristics:

The title or type of event.

Date and time

Place.

Contact person.

The functions of announcement:

a) To make a meeting

b) News from people died

c) A competition

d) News a born baby

e) Etc.

We can find the announcement on television, radio, newspaper, billboard, magazine, and You can find announcement by:

a) Audio

b) Visual

c) Audio visual

3. INVITATION

The meaning of Invitation:

a) Invitation is the act of inviting.

b) Invitation is solicitation.

c) Invitation is the requesting of a person's company.

d) Invitation is as an invitation to a party, to a dinner, or to visit a friend.

A document written or printed, or spoken words, /onveying the message by which one is invited.

e) Invitation is an inviting to come somewhere or do something.

f) Invitation is the message or note used in inviting.

g) Invitation is a spoken or written request for someone's presence or participation.

h) Invitation is an allurement, enticement, or attraction.

i) DEFINITION of INVITATION :

1. a request (spoken or written) to participate or be present or take part in something

2. a tempting allurement

3. The act of inviting; solicitation; the requesting of a person's company; as, aninvitation to a party, to a dinner, or to visit a friend.

The function of invitation is to ask some one to go to a place or to do something.

We usually use the “invitation” in our daily life, for example if we want to hold an event like a birthday party . We use the invitaion and if we want some one to do something , like if we want our friend to help us. We use the invitation too.

There are 2 types of Invitation:

a. Invitation Formal:

Formal Invitation is the official invitation usually written reply came from such institutions and companies etc.

b. Invitation Informal:

Informal invitation is not an official invitation written or oral and this invitation is usually given to friends, family and others

In writing an invitation keep the following points:

• The name of the person sponsoring the event (who is the host/hostess?).
• Exactly who is invited (can someone bring a guest, spouse, child?).
• What type of social event is being held.
• The date, address, and time of the event.
• Directions or a simple map if the location may be difficult to find.
• What type of dress is appropriate or preferred.
• The phone number and deadline to reply; precede these facts with “RSVP” (RSVP is the abbreviation for the French phrase répondez s’il vous plaît, meaning ‘please answer’ letters printed on an invitation asking the personinvited to reply.

· If there is a dress code, state the preferred dress in the lower left-hand corner of the card.

· Express that you are looking forward to seeing the person.

• ANNOUNCEMENT (noun)

The noun ANNOUNCEMENT has 2 senses:

1. a formal public statement
2. a public statement about something that is happening or going to happen

Familiarity information: ANNOUNCEMENT used as a noun is rare.

Dictionary entry details

• ANNOUNCEMENT (noun)

Meaning:

A formal public statement

Classified under:

Nouns denoting communicative processes and contents

Synonyms:

announcement; proclamation; annunciation; declaration

Context examples:

the government made an announcement about changes in the drug war / a declaration of independence

Hypernyms ("announcement" is a kind of...):

statement (a message that is stated or declared; a communication (oral or written) setting forth particulars or facts etc)

Hyponyms (each of the following is a kind of "announcement"):

edict (a formal or authoritative proclamation)

promulgation (the official announcement of a new law or ordinance whereby the law or ordinance is put into effect

Meaning:

A public statement about something that is happening or going to happen

Classified under:

Nouns denoting communicative processes and contents

Synonyms:

promulgation; announcement

Context examples:

the announcement appeared in the local newspaper / the promulgation was written in English

Hypernyms ("announcement" is a kind of...):

statement (a message that is stated or declared; a communication (oral or written) setting forth particulars or facts etc)

Hyponyms (each of the following is a kind of "announcement"):

program; programme (an announcement of the events that will occur as part of a theatrical or sporting event)

necrology; obit; obituary (a notice of someone's death; usually includes a short biography)

notice (an announcement containing information about a future event)

handout; press release; release (an announcement distributed to members of the press in order to supplement or replace an oral presentation)

banns (a public announcement of a proposed marriage)

advisory (an announcement that usually advises or warns the public of some threat)

wanted notice; wanted poster (a public announcement by a law enforcement agency that they desire to question or arrest some person)

Instance hyponyms:

Annunciation ((Christianity) the announcement to the Virgin Mary by the angel Gabriel of the incarnation of Christ)

Example announcement :

Babycakes Girl Birth Announcements

An adorable baby girl in a pink diaper sits holding a bottle. The Babycakes Girl Birth Announcement is so cute and perfect to announce the birth of your baby daughter.

INVITATION

The noun INVITATION has 2 senses:

1. a request (spoken or written) to participate or be present or take part in something
2. a tempting allurement

Familiarity information: INVITATION used as a noun is rare.

Dictionary entry details

• INVITATION (noun)

Meaning:

A request (spoken or written) to participate or be present or take part in something

Classified under:

Nouns denoting communicative processes and contents

Context examples:

an invitation to lunch / she threw the invitation away

Hypernyms ("invitation" is a kind of...):

letter; missive (a written message addressed to a person or organization)

asking; request (the verbal act of requesting)

Hyponyms (each of the following is a kind of "invitation"):

bidding; summons (a request to be present)

invite (a colloquial expression for invitation)

Meaning:

A tempting allurement

Classified under:

Nouns denoting attributes of people and objects

Context example:

she was an invitation to trouble

Hypernyms ("invitation" is a kind of...):

allure; allurement; temptingness (the power to entice or attract through personal charm)

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Example invitation :

Invitation Letter

August 20, 2008

The Lord is the source of love,
from Him flows out a love
producing the love and
faithfulness between two creatures,
and the will of Him also makes eternal this bond of love

[groom's name]
[third] son of Mr. & Mrs. [names of his mother & father)

and

[bride's name]
[single] daughter of [names of her mother & father)

Holy Matrimony :
[day], [date, month, year}
[time] at 01.00 P.M. – end
[place'

Wedding Reception :
[day], [date, month, year}
[time] at 01.00 P.M. – end
[place'

Your presence at this Celebration of Love
Will be a Special Honor to All of Us

Co-host :
Family of [groom's father&mother's names]
Family of [bride's father&mother's names]

Family R. Kamaludin & Mrs.
Family of Andreas Avelino & Mrs.

Food Ref Party Invitation

A seasoned referee declares the food table touchdown worthy! The Food Ref party invitation is one of our exclusive designs and perfect for your Super Bowl party invitation, football party invitation, tailgating invitation and more...just change the wording to reflect your event.

Rose Briar Invitations

Film Strip Party Invitation

ADVERTISING

Pronunciation (US):

Dictionary entry overview: What does advertising mean?

• ADVERTISING (noun)
The noun ADVERTISING has 2 senses:

1. a public promotion of some product or service
2. the business of drawing public attention to goods and services

Familiarity information: ADVERTISING used as a noun is rare.

Dictionary entry details

• ADVERTISING (noun)

Meaning:

A public promotion of some product or service

Classified under:

Nouns denoting communicative processes and contents

Synonyms:

ad; advert; advertisement; advertising; advertizement; advertizing

Hypernyms ("advertising" is a kind of...):

packaging; promotion; promotional material; publicity (a message issued in behalf of some product or cause or idea or person or institution)

Hyponyms (each of the following is a kind of "advertising"):

teaser (an advertisement that offers something free in order to arouse customers' interest)

bill; broadsheet; broadside; circular; flier; flyer; handbill; throwaway (an advertisement (usually printed on a page or in a leaflet) intended for wide distribution)

commercial; commercial message (a commercially sponsored ad on radio or television)

newspaper ad; newspaper advertisement (a printed advertisement that is published in a newspaper)

mailer (an advertisement that is sent by mail)

advertorial (an advertisement that is written and presented in the style of an editorial or journalistic report)

preview; prevue; trailer (an advertisement consisting of short scenes from a motion picture that will appear in the near future)

direct mail (advertising sent directly to prospective customers via the mail)

top billing (the advertisement of a star's name at the top of a theatrical poster)

Meaning:

The business of drawing public attention to goods and services

Classified under:

Nouns denoting acts or actions

Synonyms:

publicizing; advertising

Hypernyms ("advertising" is a kind of...):

business; business enterprise; commercial enterprise (the activity of providing goods and services involving financial and commercial and industrial aspects)

Hyponyms (each of the following is a kind of "advertising"):

hard sell (forceful and insistent advertising)

soft sell (suggestive or persuasive advertising)

circularisation; circularization (circulating printed notices as a means of advertising

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages.

In 2010, spending on advertising was estimated at more than $300 billion in the United States^[1] and $500 billion worldwide^{[citation needed]}.

Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

Advertisement
In communication, people give each other information. Provision of information by humans done in two ways, namely in oral and written. Information orally occur if the donor information line of sight, either directly or indirectly. Communication process can be done by talking over the telephone, radio, television, and so forth. However, if unable to face communication can be done by mail. The letter is one means of written communication to convey information from one party (person, institution, or organization) to another party (person, institution, or organization).

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Type of Letter

Based on its use letters divided into three types, the following.
1. Personal Letter
Personal letter is a letter that is used for personal gain. The letter relates to personal affairs. For example the letter of a child to his parents or a letter to a friend.

The characteristics of a personal letter as follows.
(1) Not using letterhead / head letter
(2) Not using the same letter
(3) Hail vary the opening and closing letters
(4) The use of language freely, in accordance with the wishes of the writer of the letter.
(5) free mail FormatSurat Resmi

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An official letter is a letter that is used for official purposes, either written from individuals, agencies, institutions and organizations. Examples: invitation letter, letter of notification and circulars

The characteristics of a formal letter, as follows.
(1) Using the letterhead if the issuing institution or organization is
(2) Using the number of letters, attachments, and subject
(3) Using the opening greeting and closing the common or official, such as: Assalamualikum, with respect, we respectfully
(4) Using the language with a variety of official or standard
(5) Using the seal / stamp if it comes from an organization or official agency
(6) Writing a letter to follow a particular letter format (not free)Surat Dinas

Official letter is a letter that is used for the benefit of the work, duties of the office, or official activities. This letter comes from the agency or institution, either private or public. Example: the letter task, letter orders, memoranda, and the decision letter. The letter is official who berifat individual job application letter, letter of application for license, and the leave application letter.

The characteristics of official letters, as follows.

(1) Using the header / head of the letter and the relevant agencies or institutions

(2) Using the number of letters, attachments, and subject
(3) Using the opening greeting and closing a standard or official, such as: with respect, we respectfully
(4) Using a standard language or official variety
(5) Using the seal / stamp of agency or office letter maker
(6) The format of certain documents. If coming from government agencies typically use the new Indonesian official letter format or formats and a half straight version b.

Use of Language in the Letters As noted above that the use of language in the letter depends on the type of use of the letter and purpose of the letter. For personal letters, use of language is subjective, depending on the wishes of the author and to whom the letter is addressed. Write a letter to his parents was going to use the language more formal and polite, unlike with writing letters to friends or companions. Similarly, personal letters were formalized as a job application letter, letter of application for license, and leave. Despite the personal nature, but because it is addressed to an institution or company of the writer must use language that is official and formal. Another case with a formal letter and mail service, use of language tends to use a standard vocabulary and sentence structure are complete. This is because a formal letter and mail services used for purposes or functions that are official or official.

Job Application Letter

Job cover letter can be handwritten or typed. Sometimes a particular company or agency specifically requires a cover letter sent to applicants be handwritten or typed. Even if the letter will be handwritten job applications, the text should be clear, readable, and neat. The letter, written as it will help people who read it.

Job application letters section as follows.
1. Place and date of letter writing
2. About
3. Postal address
4. Greeting
5. Letter opener
6. The purpose of the job application letter
7. Identity of applicants
8. Cover letter
9. Signature and name of applicant

The authors cover letter cover letter should obey the following ramburambu.
1. If handwritten, write their own on lined paper using a good quality paper.

2. If typed, use HVS paper with a distance of typing a space.
3. Net, there should be no streaks, the former undelete, tip ex, and corrections.
4. Optimistic nature, meaning that the applicant will be able to work well.
5. Greetings used in the letter of application, ie "mother" or "father", and should not be greeted with the word "Brother" / "you".
In addition, the language of the job application letter must meet the following rules.
(1) The language used polite and sympathetic.
(2) sentences that are used effectively and communicative.
(3) Using a standard language and proper spelling. Job application letters can be made after the prospective applicants being informed of job vacancies in a particular company or agency. That information can be obtained, either through mass media or audiovisual media. In addition, there is also a job application letter that was made at the initiative of the prospective applicant's own. Sample job application letter common: Subject: Application of work in Jakarta, May 20, 2007 Dear. The work of the TS Forum for Youth First Street no. 10 Jakarta Dear Sirs, Based on the announcement that appeared on the general daily Merdeka, dated May 16, 2007, I hereby wish to submit themselves to the staff of Marketing at PT Wahana Work that Mr / Mrs lead. My personal data as follows. Name: Sprott Nur Ramadhani Place, date of birth: Jakarta, 8 September 1982 Last Education: Bachelor of Economics, University of Indonesia, Jakarta Address: Jalan Griya Indah No. Valley. 10, Depok For your consideration, I enclose herewith:

1.one page curriculum vitae
2. one copy of the last diploma
3. one sheet transcripts
4. three copies of education certificates and English computer
5. one page photocopy of identity card
6. two pieces of photograph size 4 x 6 cm
7. one page letter of work experience.

Letter of Invitation

Invitation comes from the root word "law" and the suffix "an". Act means the call. Invite a means to call or invite to come. Invitation is a noun that means people who are called or invited to come to present at the time, day, date, places that have been specified in the invitation. Letter of invitation is a tribute to those who were invited. The shape and composition of the invitation letter should be formulated as attractive as possible, clear the contents and delivered on time in order to be invited to prepare to meet the invitation. Thus, the invitation is a notice that there is an event / activity meetings, ceremonies in the hope for receiving an invitation to present at the time and place specified.

Invitation Letter Parts
a. Letter head
(1) the name of a business entity,
(2) address of a business entity,
(3) telephone number,
(4) post office box number,
(5) other identity,
(6) the date of the letter,
(7) designated number / address inside.

b. Contents Letter
(1) greeting,
(2) reasons,
(3) day and date,
(4) time,
(5) places,
(6) event.

c. Closing / Leg Letter
(1) the name of a business entity,
(2) positions,
(3) name clearly,
(4) holding the number of employees,
(5) copies.
Example: Letter of Invitation from One Business Entity

Circular Letter

The word "circular" is derived from the root word "circulation" which means turning or rotating. The letter also called circular orbit, which means the letter sent to various parties that form and content together.

1. Circular Letter of Understanding on an agency circular is a letter written notification addressed to the officer / employee. This circular contains a description of something, such as policy management, guidance on procedures for implementation, or a legislation.

Circular functions:

1. among government agencies, is a letter that can give instructions, explanations about the implementation or regulation;
2. in private companies, the circular letter can serve as a notice or announcement.

Kind of a circular letter:

1. Government circular, that is the notice to all the people of Indonesia which is national.

For example:
(1) memos about the celebration of national holidays
(2) circular on the population census
(3) circular about the Election

2. Circular letter from government agencies is a notice and an explanation of the implementation of environmental regulations in that agency.
For example, the Ministry of Education and Culture to make memos about:
(1) increase in classroom instruction
(2) for final instructions, the timing examination and determination of the exam and test assessment guidelines and instructions graduation exam.
3. Circular letter from the company, consisting of:
(1) circular notice something special is devoted to one particular environment
(2) a general circular is a circular letter to introduce company services and products from the whole society / public.
2. Circular Structure of Government Agencies The sections of this letter is as follows.

a. letter head

(1) Writing "CIRCULAR" is written entirely in capital letters "thing", given the bottom line.
(2) The left top: Under the "It" was written the name and address of the intended official.
(3) The right top: Place the date, month and year.
b. The contents of a circular / trunk formulated in the form of description comprising:

(1) preliminary
(2) core
(3) cover

c. Leg letter / the final section, consisting of:

(1) job title
(2) the issuing officer's signature circular
(3) The official name and NIP / NRP
(4) stamp duty
(5) copies (if necessary)

example advertisement

Immediate Employment Opportunity

Branch Controllers (Location : Semarang, Jawa Tengah )

The Branch Controller has the responsibility to control all cash disbursements, payroll distribution, collection of Accounts Receivables, Office Management and act as Industrial Relations Representative of the company in the Branch. The Branch Controller will operationally report to the Business & Branch Manager but functionally he or she works under the supervision of the Head Office.

The ideal candidate profile :

· Male or Female with Bachelor Degree in Accounting with 5 years experience in Accounting/Finance. Experience in Payroll and Collection will be preferable.

· Age around 30 years.

· Well knowledgeable about accounting processes and bright literate on computerization processes.

· Proven track on honesty and reliability with good interpersonal skill and able to communicate in English.

· Willing to be placed in Semarang (Jawa Tengah)

Excellent career prospect and an attractive remuneration scheme commensurate with experience and ability will be offered to the right candidate.

PLEASE SUBMIT A COMPREHENSIVE RESUME, INCLUDING CURRENT & EXPECTED SALARY DETAILS AND A RECENT PHOTOGRAPH, WITHIN 10 DAYS TO :

Recruitment & Personnel Manager Indaryanto@iss.co.id / Semarang@iss.com

Example advertisement

Jobs kapster and stylish

WANTED IMMEDIATELY !!!!!!!
Kapster / Stylish, could all jobs salon, preferably female, honest, loyal, serious work
Salary system, the presence of money and commissions
If interested: directly come into KUSUMA SALON N SPA, Jl Juanda No. 1 D, red light Pertigaan Juan-Margonda, Depok
Takes job applications along with work experience and FC KTP